Privacy

Privacy Policy of petfooddepot.ie/

petfooddepot.ie/ collects some Personal Data from its Users.

 

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Policy summary

Personal Data processed for the following purposes and using the following services:

  • Advertising
    • Google Ad Manager, Jetpack , Google Ads Similar audiences, Cavai, Avalanche and Havas Media
      Personal Data: Trackers; Usage Data
    • Sendmode and PushOwl
    • Google Campaign Manager 360
      Personal Data: geographic position; Trackers; Usage Data
  • Analytics
    • Google Analytics, Google Ads conversion tracking, Google Analytics with anonymised IP, Wordpress Stats, Facebook Ads conversion tracking (Facebook pixel) and Meta Events Manager
      Personal Data: Trackers; Usage Data
    • Google Analytics 4
      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data
  • Backup saving and management
    • Backup on Google Drive
      Personal Data: various types of Data as specified in the privacy policy of the service
  • Contacting the User
    • Contact form
      Personal Data: city; company name; country; county; date of birth; email address; first name; last name; phone number; physical address; various types of Data; website; ZIP/Postal code
    • Mailing list or newsletter
      Personal Data: city; country; county; email address; first name; last name; phone number; physical address; Usage Data; ZIP/Postal code
    • Phone contact
      Personal Data: phone number
  • Content performance and features testing (A/B testing)
    • Google Optimize 360 and Google Optimize
      Personal Data: Trackers; Usage Data
  • Displaying content from external platforms
    • Google Fonts and Google Maps widget
      Personal Data: Trackers; Usage Data
  • Handling activities related to productivity
    • Google Docs
      Personal Data: city; company name; Data communicated while using the service; date of birth; device information; email address; first name; geographic position; last name; phone number; physical address; screenshots; Trackers; Usage Data; VAT Number; workplace
  • Handling payments
    • Stripe
      Personal Data: billing address; email address; first name; last name; payment info; purchase history; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service
    • PayPal
      Personal Data: billing address; biometric data; browser information; company name; data relating to the point of sale; device information; email address; first name; geographic position; identification document; income information; IP address; job position; last name; latitude (of city); longitude (of city); operating systems; order ID; password; payment info; phone number; profession; profile picture; purchase history; shipping address; state identification card; Tax ID; time zone; Trackers; Usage Data; username; various types of Data as specified in the privacy policy of the service
  • Heat mapping and session recording
    • Crazy Egg
      Personal Data: Trackers; Usage Data
  • Infrastructure monitoring
    • Sentry
      Personal Data: various types of Data as specified in the privacy policy of the service
  • Interaction with external social networks and platforms
    • Facebook Like button and social widgets
      Personal Data: Trackers; Usage Data
  • Managing contacts and sending messages
    • Klaviyo
      Personal Data: country; date of birth; email address; first name; gender; last name; phone number; physical address; purchase history; Trackers; Usage Data; various types of Data
  • Managing data collection and online surveys
    • Klaviyo Forms
      Personal Data: city; company name; country; Data communicated while using the service; date of birth; email address; first name; gender; last name; phone number; physical address; purchase history; Trackers; Usage Data
    • Google Forms
      Personal Data: answers to questions; city; contact info; country; Data communicated while using the service; date of birth; email address; first name; last name; phone number; physical address; Trackers; Usage Data; workplace; ZIP/Postal code
  • Remarketing and behavioural targeting
    • Klaviyo segmentation and social advertising
      Personal Data: device information; email address; purchase history; Trackers; Usage Data
    • Google Ads Remarketing
      Personal Data: Trackers; Usage Data
  • Selling goods and services online
    • Recharge
      Personal Data: billing address; email address; financial information; first name; in-app purchases; invoicing information; last name; payment info; purchase history; shipping address; Trackers; truncated credit card number; Usage Data; User ID; user subscriptions
  • Tag Management
    • Google Tag Manager and Segment
      Personal Data: Trackers; Usage Data
  • User database management
  • Klaviyo CRM
    Personal Data: city; country; date of birth; email address; first name; gender; last name; phone number; physical address; purchase history; Trackers; Usage Data; various types of Data
  • Odoo
  • Information on opting out of interest-based advertising

    In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

    Further information about the processing of Personal Data

    • Salesfire
      Website Advertising & Analytics

    Contact information

    • Owner and Data Controller
      Horkans Pet Food Depot Ltd,

      Address:
      Horkans Logistics Centre
      Summerhill Business Park
      Crannagh More
      Summerhill
      Athlone
      Co.Roscommon
      Ireland
      N37 F6C1
      Owner contact email: orders@petfooddepot.ie

    Full policy

    Owner and Data Controller

    Horkans Pet Food Depot Ltd,

    Address:
    Horkans Logistics Centre
    Summerhill Business Park
    Crannagh More
    Summerhill
    Athlone
    Co.Roscommon
    Ireland
    N37 F6C1

    Owner contact email: orders@petfooddepot.ie

    Types of Data collected

    Among the types of Personal Data that petfooddepot.ie/ collects, by itself or through third parties, there are: Trackers; Usage Data; first name; last name; date of birth; phone number; company name; physical address; country; county; email address; ZIP/Postal code; various types of Data; city; website; number of Users; device information; session statistics; latitude (of city); longitude (of city); browser information; gender; purchase history; Data communicated while using the service; geographic position; VAT Number; screenshots; workplace; answers to questions; contact info; billing address; payment info; financial information; in-app purchases; shipping address; invoicing information; user subscriptions; User ID; truncated credit card number; username; password; state identification card; identification document; data relating to the point of sale; income information; Tax ID; profession; job position; biometric data; profile picture; IP address; order ID; operating systems; time zone.

    Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
    Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using petfooddepot.ie/.
    Unless specified otherwise, all Data requested by petfooddepot.ie/ is mandatory and failure to provide this Data may make it impossible for petfooddepot.ie/ to provide its services. In cases where petfooddepot.ie/ specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
    Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
    Any use of Cookies – or of other tracking tools – by petfooddepot.ie/ or by the owners of third-party services used by petfooddepot.ie/ serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy, if available.

    Users are responsible for any third-party Personal Data obtained, published or shared through petfooddepot.ie/.

    Mode and place of processing the Data

    Methods of processing

    The Owner takes appropriate security measures to prevent unauthorised access, disclosure, modification, or unauthorised destruction of the Data.
    The Data processing is carried out using computers and/or IT enabled tools, following organisational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of petfooddepot.ie/ (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

    Place

    The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located.

    Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.

    Retention time

    Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.

    The purposes of processing

    The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following: Advertising, Analytics, Heat mapping and session recording, Displaying content from external platforms, Tag Management, Infrastructure monitoring, Content performance and features testing (A/B testing), Contacting the User, Interaction with external social networks and platforms, Managing contacts and sending messages, User database management, Managing data collection and online surveys, Remarketing and behavioural targeting, Backup saving and management, Handling activities related to productivity, Selling goods and services online and Handling payments.

    For specific information about the Personal Data used for each purpose, the User may refer to the section “Detailed information on the processing of Personal Data”.

    Detailed information on the processing of Personal Data

    Personal Data is collected for the following purposes and using the following services:

    • Advertising
      This type of service allows User Data to be utilised for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on petfooddepot.ie/, possibly based on User interests.
      This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
      Some of the services listed below may use Trackers to identify Users or they may use the behavioural retargeting technique, i.e. displaying ads tailored to the User’s interests and behaviour, including those detected outside petfooddepot.ie/. For more information, please check the privacy policies of the relevant services.
      Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.
      Google Ad Manager (Google Ireland Limited)
      Google Ad Manager is an advertising service provided by Google Ireland Limited that allows the Owner to run advertising campaigns in conjunction with external advertising networks that the Owner, unless otherwise specified in this document, has no direct relationship with.
      In order to understand Google's use of Data, consult Google's partner policy.
      This service uses the “DoubleClick” Cookie, which tracks use of petfooddepot.ie/ and User behaviour concerning ads, products and services offered.   Users may decide to disable all the DoubleClick Cookies by going to: Google Ad Settings.
      Personal Data processed: Trackers; Usage Data.
      Place of processing: Ireland – Privacy Policy.
      Jetpack (Jetpack Digital LLC)
      Jetpack is an advertising service provided by Jetpack Digital LLC.
      Personal Data processed: Trackers; Usage Data.
      Place of processing: United States – Privacy PolicyOpt out.
      Sendmode
      SMS Marketing
      Google Ads Similar audiences (Google Ireland Limited)
      Similar audiences is an advertising and behavioural targeting service provided by Google Ireland Limited that uses Data from Google Ads Remarketing in order to display ads to Users with similar behaviour to Users who are already on the remarketing list due to their past use of petfooddepot.ie/.
      On the basis of this Data, personalised ads will be shown to Users suggested by Google Ads Similar audiences. Users who don't want to be included in Similar audiences can opt out and disable the use of advertising Trackers by going to: Google Ad Settings. In order to understand Google's use of Data, consult Google's partner policy.
      Personal Data processed: Trackers; Usage Data.
      Place of processing: Ireland – Privacy PolicyOpt Out.
      Google Campaign Manager 360 (Google Ireland Limited)
      Google Campaign Manager 360 is an advertising service provided by Google Ireland Limited that allows the Owner to run advertising campaigns in conjunction with external advertising networks that the Owner, unless otherwise specified in this document, has no direct relationship with. Google Campaign Manager 360 also allows the Owner to measure the campaign's performance, to set up placements, ads, and creatives, and to verify tag implementations (such as errors in the ad's formatting). petfooddepot.ie/ is collecting and transmitting Data from the User through Google Campaign Manager 360 to media buyers bidding to purchase its inventory. These buyers may collect and store such Data and use such Data for retargeting or other advertising purposes. Users may decide to disable all the ad personalization Trackers by going to: Google Ad Settings. In order to understand Google's use of Data, consult Google's partner policy.
      Personal Data processed: geographic position; Trackers; Usage Data.
      Place of processing: Ireland – Privacy Policy.
      Cavai (Cavai AS & UK )
      Cavai is an advertising service provided by Cavai AS & UK .
      Personal Data processed: Trackers; Usage Data.
      Place of processing: Norway – Privacy Policy.
      Avalanche (Velocity Made Good LLC)
      Avalanche is an advertising service provided by Velocity Made Good LLC.
      Personal Data processed: Trackers; Usage Data.
      Place of processing: United States – Privacy Policy.
      Havas Media (Havas Media (Artemis Alliance S.L.U.))
      Havas Media is an advertising service provided by Havas Media (Artemis Alliance S.L.U.).
      Personal Data processed: Trackers; Usage Data.
      Place of processing: European Union – Privacy PolicyOpt out.
      PushOwl
      Web Push Notification
    • Analytics
      The services contained in this section enable the Owner to monitor and analyse web traffic and can be used to keep track of User behaviour.
      Google Analytics (Google Ireland Limited)
      Google Analytics is a web analysis service provided by Google Ireland Limited (“Google”). Google utilises the Data collected to track and examine the use of petfooddepot.ie/, to prepare reports on its activities and share them with other Google services.
      Google may use the Data collected to contextualise and personalise the ads of its own advertising network.
      Personal Data processed: Trackers; Usage Data.
      Place of processing: Ireland – Privacy PolicyOpt Out.
      Google Ads conversion tracking (Google Ireland Limited)
      Google Ads conversion tracking is an analytics service provided by Google Ireland Limited that connects data from the Google Ads advertising network with actions performed on petfooddepot.ie/.
      Personal Data processed: Trackers; Usage Data.
      Place of processing: Ireland – Privacy Policy.
      Google Analytics with anonymised IP (Google Ireland Limited)
      Google Analytics is a web analysis service provided by Google Ireland Limited (“Google”). Google utilises the Data collected to track and examine the use of petfooddepot.ie/, to prepare reports on its activities and share them with other Google services.
      Google may use the Data collected to contextualise and personalise the ads of its own advertising network.
      This integration of Google Analytics anonymises your IP address. It works by shortening Users' IP addresses within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be sent to a Google server and shortened within the US.
      Personal Data processed: Trackers; Usage Data.
      Place of processing: Ireland – Privacy PolicyOpt Out.
      Google Analytics 4 (Google Ireland Limited)
      Google Analytics 4 is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of petfooddepot.ie/, to prepare reports on its activities and share them with other Google services.
      Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
      In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.
      Personal Data processed: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data.
      Place of processing: Ireland – Privacy PolicyOpt Out.
      Wordpress Stats (Aut O’Mattic A8C Ireland Ltd.)
      Wordpress Stats is an analytics service provided by Aut O’Mattic A8C Ireland Ltd.
      Personal Data processed: Trackers; Usage Data.
      Place of processing: Ireland – Privacy Policy.
      Facebook Ads conversion tracking (Facebook pixel) (Meta Platforms Ireland Limited)
      Facebook Ads conversion tracking (Facebook pixel) is an analytics service provided by Meta Platforms Ireland Limited that connects data from the Meta advertising network with actions performed on petfooddepot.ie/. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network.
      Personal Data processed: Trackers; Usage Data.
      Place of processing: Ireland – Privacy Policy.
      Meta Events Manager (Meta Platforms Ireland Limited)
      Meta Events Manager is an analytics service provided by Meta Platforms Ireland Limited. By integrating the Meta pixel, Meta Events Manager can give the Owner insights into the traffic and interactions on petfooddepot.ie/.
      Personal Data processed: Trackers; Usage Data.
      Place of processing: Ireland – Privacy Policy.
    • Backup saving and management
      This type of service allows the Owner to save and manage backups of petfooddepot.ie/ on external servers managed by the service provider itself. The backups may include the source code and content as well as the data that the User provides to petfooddepot.ie/.
      Backup on Google Drive (Google Ireland Limited)
      Google Drive is a service to save and manage backups provided by Google Ireland Limited.
      Personal Data processed: various types of Data as specified in the privacy policy of the service.
      Place of processing: Ireland – Privacy Policy.
    • Contacting the User
      Contact form (petfooddepot.ie/)
      By filling in the contact form with their Data, the User authorises petfooddepot.ie/ to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.
      Personal Data processed: city; company name; country; county; date of birth; email address; first name; last name; phone number; physical address; various types of Data; website; ZIP/Postal code.
      Mailing list or newsletter (petfooddepot.ie/)
      By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning petfooddepot.ie/. Your email address might also be added to this list as a result of signing up to petfooddepot.ie/ or after making a purchase.
      Personal Data processed: city; country; county; email address; first name; last name; phone number; physical address; Usage Data; ZIP/Postal code.
      Phone contact (petfooddepot.ie/)
      Users that provided their phone number might be contacted for commercial or promotional purposes related to petfooddepot.ie/, as well as for fulfilling support requests.
      Personal Data processed: phone number.
    • Content performance and features testing (A/B testing)
      The services contained in this section allow the Owner to track and analyse the User response concerning web traffic or behaviour regarding changes to the structure, text or any other component of petfooddepot.ie/.
      Google Optimize 360 (Google Ireland Limited)
      Google Optimize 360 is an A/B testing service provided by Google Ireland Limited ("Google"). This service allows the Owner to target groups of Users on the base of their past use of petfooddepot.ie/. Users that opt-out of tracking by Google Analytics will not be included in experiments created in Google Optimize 360. Google may use Personal Data to contextualise and personalise the ads of its own advertising network.
      Personal Data processed: Trackers; Usage Data.
      Place of processing: Ireland – Privacy Policy.
      Google Optimize (Google Ireland Limited)
      Google Optimize is an A/B testing service provided by Google Ireland Limited ("Google"). Google may use Personal Data to contextualise and personalise the ads of its own advertising network.
      Personal Data processed: Trackers; Usage Data.
      Place of processing: Ireland – Privacy Policy.
    • Displaying content from external platforms
      This type of service allows you to view content hosted on external platforms directly from the pages of petfooddepot.ie/ and interact with them.
      This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.
      Google Fonts (Google Ireland Limited)
      Google Fonts is a typeface visualisation service provided by Google Ireland Limited that allows petfooddepot.ie/ to incorporate content of this kind on its pages.
      Personal Data processed: Trackers; Usage Data.
      Place of processing: Ireland – Privacy Policy.
      Google Maps widget (Google Ireland Limited)
      Google Maps is a maps visualisation service provided by Google Ireland Limited that allows petfooddepot.ie/ to incorporate content of this kind on its pages.
      Personal Data processed: Trackers; Usage Data.
      Place of processing: Ireland – Privacy Policy.
    • Handling activities related to productivity
      This type of service helps the Owner to manage tasks, collaboration and, in general, activities related to productivity. In using this type of service, Data of Users will be processed and may be retained, depending on the purpose of the activity in question.
      These services may be integrated with a wide range of third-party services disclosed within this privacy policy to enable the Owner to import or export Data needed for the relative activity.
      Google Docs (Google Ireland Limited)
      Google Docs is an online text-editing and collaboration service provided by Google Ireland Limited.
      Personal Data processed: city; company name; Data communicated while using the service; date of birth; device information; email address; first name; geographic position; last name; phone number; physical address; screenshots; Trackers; Usage Data; VAT Number; workplace.
      Place of processing: Ireland – Privacy Policy.
    • Handling payments
      Unless otherwise specified, petfooddepot.ie/ processes any payments by credit card, bank transfer or other means via external payment service providers. In general and unless where otherwise stated, Users are requested to provide their payment details and personal information directly to such payment service providers. petfooddepot.ie/ isn't involved in the collection and processing of such information: instead, it will only receive a notification by the relevant payment service provider as to whether payment has been successfully completed.
      Stripe ( Stripe Technology Europe Ltd)
      Stripe is a payment service provided by Stripe Technology Europe Ltd.
      Personal Data processed: billing address; email address; first name; last name; payment info; purchase history; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service.
      Place of processing: European Union – Privacy Policy.
      PayPal (PayPal Inc.)
      PayPal is a payment service provided by PayPal Inc., which allows Users to make online payments.
      Personal Data processed: billing address; biometric data; browser information; company name; data relating to the point of sale; device information; email address; first name; geographic position; identification document; income information; IP address; job position; last name; latitude (of city); longitude (of city); operating systems; order ID; password; payment info; phone number; profession; profile picture; purchase history; shipping address; state identification card; Tax ID; time zone; Trackers; Usage Data; username; various types of Data as specified in the privacy policy of the service.
      Place of processing: See the PayPal privacy policy – Privacy Policy.
    • Heat mapping and session recording
      Heat mapping services are used to display the areas of petfooddepot.ie/ that Users interact with most frequently. This shows where the points of interest are. These services make it possible to monitor and analyse web traffic and keep track of User behaviour.
      Some of these services may record sessions and make them available for later visual playback.
      Crazy Egg (Crazyegg)
      Crazy Egg is a heat mapping service provided by Crazy Egg, Inc.
      Personal Data processed: Trackers; Usage Data.
      Place of processing: United States – Privacy Policy.
    • Infrastructure monitoring
      This type of service allows petfooddepot.ie/ to monitor the use and behaviour of its components so its performance, operation, maintenance and troubleshooting can be improved.
      Which Personal Data are processed depends on the characteristics and mode of implementation of these services, whose function is to filter the activities of petfooddepot.ie/.
      Sentry (Functional Software, Inc. )
      Sentry is a monitoring service provided by Functional Software, Inc. .
      Personal Data processed: various types of Data as specified in the privacy policy of the service.
      Place of processing: United States – Privacy Policy.
    • Interaction with external social networks and platforms
      This type of service allows interaction with social networks or other external platforms directly from the pages of petfooddepot.ie/.
      The interaction and information obtained through petfooddepot.ie/ are always subject to the User’s privacy settings for each social network.
      This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.
      It is recommended to log out from the respective services in order to make sure that the processed data on petfooddepot.ie/ isn’t being connected back to the User’s profile.
      Facebook Like button and social widgets (Meta Platforms Ireland Limited)
      The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Meta Platforms Ireland Limited
      Personal Data processed: Trackers; Usage Data.
      Place of processing: Ireland – Privacy Policy.
    • Managing contacts and sending messages
      This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
      These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.
      Klaviyo (Klaviyo Inc.)
      Klaviyo is an email address management and message sending service provided by Klaviyo Inc. To take advantage of the service provided by Klaviyo, the Owner typically shares information about (purchasing) Users, such as for example contact details and shopping histories. Check the indication at “Personal Data processed“ below for an explanation of the extent of the sharing.
      Personal Data processed: country; date of birth; email address; first name; gender; last name; phone number; physical address; purchase history; Trackers; Usage Data; various types of Data.
      Place of processing: United States – Privacy PolicyOpt out.
    • Managing data collection and online surveys
      This type of service allows petfooddepot.ie/ to manage the creation, deployment, administration, distribution and analysis of online forms and surveys in order to collect, save and reuse Data from any responding Users.
      The Personal Data collected depend on the information asked and provided by the Users in the corresponding online form.
      These services may be integrated with a wide range of third-party services to enable the Owner to take subsequent steps with the Data processed - e.g. managing contacts, sending messages, analytics, advertising and payment processing.
      Klaviyo Forms (Klaviyo Inc.)
      Klaviyo Forms is a form builder and data collection platform provided by Klaviyo Inc. To take advantage of the service provided by Klaviyo, the Owner typically shares information about (purchasing) Users, such as for example contact details and shopping histories. Check the indication at “Personal Data processed“ below for an explanation of the extent of the sharing.
      Personal Data processed: city; company name; country; Data communicated while using the service; date of birth; email address; first name; gender; last name; phone number; physical address; purchase history; Trackers; Usage Data.
      Place of processing: United States – Privacy Policy.
      Google Forms (Google Ireland Limited)
      Google Forms is a form builder and data collection platform provided by Google Ireland Limited.
      Personal Data processed: answers to questions; city; contact info; country; Data communicated while using the service; date of birth; email address; first name; last name; phone number; physical address; Trackers; Usage Data; workplace; ZIP/Postal code.
      Place of processing: Ireland – Privacy Policy.
    • Remarketing and behavioural targeting
      This type of service allows petfooddepot.ie/ and its partners to inform, optimise and serve advertising based on past use of petfooddepot.ie/ by the User.
      This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioural targeting activity.
      Some services offer a remarketing option based on email address lists.
      Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.
      Klaviyo segmentation and social advertising (Klaviyo Inc.)
      Klaviyo segmentation and social advertising is a remarketing and behavioural targeting service provided by Klaviyo Inc. Klaviyo segmentation and social advertising makes use of tracking technologies to monitor User behaviour. This Data is then used to personalise the User's experience and to provide targeted advertising. Klaviyo segmentation and social advertising may also connect the collected Data with other networks, including advertising networks, and enable these parties to track and target the User. The Owner, unless otherwise specified in this document, has no direct relationship with the third parties that Klaviyo segmentation and social advertising may be including. To take advantage of the service provided by Klaviyo, the Owner typically shares information about (purchasing) Users, such as for example contact details and shopping histories. Check the indication at “Personal Data processed“ below for an explanation of the extent of the sharing.
      Personal Data processed: device information; email address; purchase history; Trackers; Usage Data.
      Place of processing: United States – Privacy PolicyOpt out.
      Google Ads Remarketing (Google Ireland Limited)
      Google Ads Remarketing is a remarketing and behavioural targeting service provided by Google Ireland Limited that connects the activity of petfooddepot.ie/ with the Google Ads advertising network and the DoubleClick Cookie. In order to understand Google's use of Data, consult Google's partner policy. Users can opt out of Google's use of Trackers for ads personalisation by visiting Google's Ads Settings.
      Personal Data processed: Trackers; Usage Data.
      Place of processing: Ireland – Privacy PolicyOpt Out.
    • Selling goods and services online
      This type of service helps the Owner to sell goods, provide services or monetise online content. To this end, the services listed below may for instance allow the Owner to process payments, set up subscription models, track orders, and manage deliveries.
      Recharge (Recharge Inc.)
      Recharge is a subscription management tool provided by Recharge Inc, which allows the Owner to manage subscriptions, invoicing, pricing models, and subscription and revenue analytics.
      Personal Data processed: billing address; email address; financial information; first name; in-app purchases; invoicing information; last name; payment info; purchase history; shipping address; Trackers; truncated credit card number; Usage Data; User ID; user subscriptions.
      Place of processing: United States – Privacy Policy.
    • Tag Management
      This type of service helps the Owner to manage the tags or scripts needed on petfooddepot.ie/ in a centralised fashion.
      This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.
      Google Tag Manager (Google Ireland Limited)
      Google Tag Manager is a tag management service provided by Google Ireland Limited.
      Personal Data processed: Trackers; Usage Data.
      Place of processing: Ireland – Privacy Policy.
      Segment (Twilio, Inc.)
      Segment is a tag management service provided byTwilio, Inc.
      Personal Data processed: Trackers; Usage Data.
      Place of processing: United States – Privacy Policy.
    • User database management
      This type of service allows the Owner to build user profiles by starting from an email address, a personal name, or other information that the User provides to petfooddepot.ie/, as well as to track User activities through analytics features. This Personal Data may also be matched with publicly available information about the User (such as social networks' profiles) and used to build private profiles that the Owner can display and use for improving petfooddepot.ie/.
      Some of these services may also enable the sending of timed messages to the User, such as emails based on specific actions performed on petfooddepot.ie/.
      Klaviyo CRM (Klaviyo Inc.)
      Klaviyo CRM is a User database management service provided by Klaviyo Inc. Klaviyo CRM can also be used as a medium for communications, either through email, or through messages within petfooddepot.ie/. To take advantage of the service provided by Klaviyo, the Owner typically shares information about (purchasing) Users, such as for example contact details and shopping histories. Check the indication at “Personal Data processed“ below for an explanation of the extent of the sharing.
      Personal Data processed: city; country; date of birth; email address; first name; gender; last name; phone number; physical address; purchase history; Trackers; Usage Data; various types of Data.
      Place of processing: United States – Privacy Policy.
      Odoo
      ERP & Customer Database

    Information on opting out of interest-based advertising

    In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

    Further information about the processing of Personal Data

    • Salesfire
      Website Advertising & Analytics

    Cookie Policy

    petfooddepot.ie/ uses Trackers. To learn more, the User may consult the Cookie Policy.

    Further Information for Users

    Legal basis of processing

    The Owner may process Personal Data relating to Users if one of the following applies:

    • Users have given their consent for one or more specific purposes. Note: Under some legislations the Owner may be allowed to process Personal Data until the User objects to such processing (“opt-out”), without having to rely on consent or any other of the following legal bases. This, however, does not apply, whenever the processing of Personal Data is subject to European data protection law;
    • provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
    • processing is necessary for compliance with a legal obligation to which the Owner is subject;
    • processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;
    • processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.

    In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

    Further information about retention time

    Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.

    Therefore:

    • Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
    • Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.

    The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.

    Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

    The rights of Users

    Users may exercise certain rights regarding their Data processed by the Owner.

    In particular, Users have the right to do the following, to the extent permitted by law:

    • Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
    • Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent.
    • Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
    • Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
    • Restrict the processing of their Data. Users have the right to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
    • Have their Personal Data deleted or otherwise removed. Users have the right to obtain the erasure of their Data from the Owner.
    • Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance.
    • Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.

    Users are also entitled to learn about the legal basis for Data transfers abroad including to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.

    Details about the right to object to processing

    Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.

    Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time, free of charge and without providing any justification. Where the User objects to processing for direct marketing purposes, the Personal Data will no longer be processed for such purposes. To learn whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.

    How to exercise these rights

    Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. These requests can be exercised free of charge and will be answered by the Owner as early as possible and always within one month, providing Users with the information required by law. Any rectification or erasure of Personal Data or restriction of processing will be communicated by the Owner to each recipient, if any, to whom the Personal Data has been disclosed unless this proves impossible or involves disproportionate effort. At the Users’ request, the Owner will inform them about those recipients.

    Additional information about Data collection and processing

    Legal action

    The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of petfooddepot.ie/ or the related Services.
    The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.

    Additional information about User's Personal Data

    In addition to the information contained in this privacy policy, petfooddepot.ie/ may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.

    System logs and maintenance

    For operation and maintenance purposes, petfooddepot.ie/ and any third-party services may collect files that record interaction with petfooddepot.ie/ (System logs) or use other Personal Data (such as the IP Address) for this purpose.

    Information not contained in this policy

    More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.

    Changes to this privacy policy

    The Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly within petfooddepot.ie/ and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.

    Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.

    Definitions and legal references

    Personal Data (or Data)

    Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

    Usage Data

    Information collected automatically through petfooddepot.ie/ (or third-party services employed in petfooddepot.ie/), which can include: the IP addresses or domain names of the computers utilised by the Users who use petfooddepot.ie/, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilised to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilised by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.

    User

    The individual using petfooddepot.ie/ who, unless otherwise specified, coincides with the Data Subject.

    Data Subject

    The natural person to whom the Personal Data refers.

    Data Processor (or Processor)

    The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

    Data Controller (or Owner)

    The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of petfooddepot.ie/. The Data Controller, unless otherwise specified, is the Owner of petfooddepot.ie/.

    petfooddepot.ie/ (or this Application)

    The means by which the Personal Data of the User is collected and processed.

    Service

    The service provided by petfooddepot.ie/ as described in the relative terms (if available) and on this site/application.

    European Union (or EU)

    Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

    Cookie

    Cookies are Trackers consisting of small sets of data stored in the User's browser.

    Tracker

    Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.

    Legal information

    This privacy policy relates solely to petfooddepot.ie/, if not stated otherwise within this document.

    Latest update: 21 September 2023

    iubenda hosts this content and only collects the Personal Data strictly necessary for it to be provided.

    Cookie Policy of petfooddepot.ie/

    This document informs Users about the technologies that help petfooddepot.ie/ to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with petfooddepot.ie/.

    For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
    For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.

    Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

    petfooddepot.ie/ uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
    The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
    In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information – such as the presence of other Trackers - in the linked privacy policies of the respective third-party providers or by contacting the Owner.

    Activities strictly necessary for the operation of petfooddepot.ie/ and delivery of the Service

    petfooddepot.ie/ uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

    Third-party Trackers

    • Tag Management
      This type of service helps the Owner to manage the tags or scripts needed on petfooddepot.ie/ in a centralised fashion.
      This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.
      Google Tag Manager (Google Ireland Limited)
      Google Tag Manager is a tag management service provided by Google Ireland Limited.
      Personal Data processed: Trackers and Usage Data.
      Place of processing: Ireland – Privacy Policy.
    • Handling payments
      Unless otherwise specified, petfooddepot.ie/ processes any payments by credit card, bank transfer or other means via external payment service providers. In general and unless where otherwise stated, Users are requested to provide their payment details and personal information directly to such payment service providers. petfooddepot.ie/ isn't involved in the collection and processing of such information: instead, it will only receive a notification by the relevant payment service provider as to whether payment has been successfully completed.
      Stripe ( Stripe Technology Europe Ltd)
      Stripe is a payment service provided by Stripe Technology Europe Ltd.
      Personal Data processed: billing address, email address, first name, last name, payment info, purchase history, Trackers, Usage Data and various types of Data as specified in the privacy policy of the service.
      Place of processing: European Union – Privacy Policy.
      Storage duration:
      • __stripe_mid: 1 year
      • __stripe_sid: 30 minutes
      • m: 2 years
      • pay_sid: 1 year
    • PayPal (PayPal Inc.)
      PayPal is a payment service provided by PayPal Inc., which allows Users to make online payments.
      Personal Data processed: billing address, biometric data, browser information, company name, data relating to the point of sale, device information, email address, first name, geographic position, identification document, income information, IP address, job position, last name, latitude (of city), longitude (of city), operating systems, order ID, password, payment info, phone number, profession, profile picture, purchase history, shipping address, state identification card, Tax ID, time zone, Trackers, Usage Data, username and various types of Data as specified in the privacy policy of the service.
      Place of processing: See the PayPal privacy policy – Privacy Policy.
      Storage duration:
      • __paypal_storage__: indefinite
      • akavpau_ppsd: duration of the session
      • enforce_policy: duration of the session
      • l7_az: duration of the session
      • nsid: duration of the session
      • ts: duration of the session
      • tsrce: duration of the session
      • x-cdn: duration of the session
      • x-pp-s: duration of the session

    Other activities involving the use of Trackers

    Functionality

    petfooddepot.ie/ uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User's communication with the Owner.

    • Handling activities related to productivity
      This type of service helps the Owner to manage tasks, collaboration and, in general, activities related to productivity. In using this type of service, Data of Users will be processed and may be retained, depending on the purpose of the activity in question.
      These services may be integrated with a wide range of third-party services disclosed within this privacy policy to enable the Owner to import or export Data needed for the relative activity.
      Google Docs (Google Ireland Limited)
      Google Docs is an online text-editing and collaboration service provided by Google Ireland Limited.
      Personal Data processed: city, company name, Data communicated while using the service, date of birth, device information, email address, first name, geographic position, last name, phone number, physical address, screenshots, Trackers, Usage Data, VAT Number and workplace.
      Place of processing: Ireland – Privacy Policy.
    • Selling goods and services online
      This type of service helps the Owner to sell goods, provide services or monetise online content. To this end, the services listed below may for instance allow the Owner to process payments, set up subscription models, track orders, and manage deliveries.
      Recharge (Recharge Inc.)
      Recharge is a subscription management tool provided by Recharge Inc, which allows the Owner to manage subscriptions, invoicing, pricing models, and subscription and revenue analytics.
      Personal Data processed: billing address, email address, financial information, first name, in-app purchases, invoicing information, last name, payment info, purchase history, shipping address, Trackers, truncated credit card number, Usage Data, User ID and user subscriptions.
      Place of processing: United States – Privacy Policy.
    • Tag Management
      This type of service helps the Owner to manage the tags or scripts needed on petfooddepot.ie/ in a centralised fashion.
      This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.
      Google Tag Manager (Google Ireland Limited)
      Google Tag Manager is a tag management service provided by Google Ireland Limited.
      Personal Data processed: Trackers and Usage Data.
      Place of processing: Ireland – Privacy Policy.
      Segment (Twilio, Inc.)
      Segment is a tag management service provided byTwilio, Inc.
      Personal Data processed: Trackers and Usage Data.
      Place of processing: United States – Privacy Policy.
      Storage duration:
      • __storejs__: indefinite
      • __tld__: duration of the session
      • ajs%3Acookies: duration of the session
      • ajs%3Atest: duration of the session
      • ajs_anonymous_id: 1 year
      • ajs_group_id: 1 year
      • ajs_group_properties: indefinite
      • ajs_user_id: 1 year
      • ajs_user_traits: indefinite
      • seg_first_url: 1 year
      • seg_first_utm: 1 year
      • segmentio*: indefinite
    • User database management
      This type of service allows the Owner to build user profiles by starting from an email address, a personal name, or other information that the User provides to petfooddepot.ie/, as well as to track User activities through analytics features. This Personal Data may also be matched with publicly available information about the User (such as social networks' profiles) and used to build private profiles that the Owner can display and use for improving petfooddepot.ie/.
      Some of these services may also enable the sending of timed messages to the User, such as emails based on specific actions performed on petfooddepot.ie/.
      Klaviyo CRM (Klaviyo Inc.)
      Klaviyo CRM is a User database management service provided by Klaviyo Inc. Klaviyo CRM can also be used as a medium for communications, either through email, or through messages within petfooddepot.ie/. To take advantage of the service provided by Klaviyo, the Owner typically shares information about (purchasing) Users, such as for example contact details and shopping histories. Check the indication at “Personal Data processed“ below for an explanation of the extent of the sharing.
      Personal Data processed: city, country, date of birth, email address, first name, gender, last name, phone number, physical address, purchase history, Trackers, Usage Data and various types of Data.
      Place of processing: United States – Privacy Policy.
      Storage duration:
      • __kla_id: 2 years
    • Odoo
      ERP & Customer Database

    Experience

    petfooddepot.ie/ uses Trackers to improve the quality of the user experience and enable interactions with external content, networks and platforms.

    • Displaying content from external platforms
      This type of service allows you to view content hosted on external platforms directly from the pages of petfooddepot.ie/ and interact with them.
      This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.
      Google Fonts (Google Ireland Limited)
      Google Fonts is a typeface visualisation service provided by Google Ireland Limited that allows petfooddepot.ie/ to incorporate content of this kind on its pages.
      Personal Data processed: Trackers and Usage Data.
      Place of processing: Ireland – Privacy Policy.
      Google Maps widget (Google Ireland Limited)
      Google Maps is a maps visualisation service provided by Google Ireland Limited that allows petfooddepot.ie/ to incorporate content of this kind on its pages.
      Personal Data processed: Trackers and Usage Data.
      Place of processing: Ireland – Privacy Policy.
    • Interaction with external social networks and platforms
      This type of service allows interaction with social networks or other external platforms directly from the pages of petfooddepot.ie/.
      The interaction and information obtained through petfooddepot.ie/ are always subject to the User’s privacy settings for each social network.
      This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.
      It is recommended to log out from the respective services in order to make sure that the processed data on petfooddepot.ie/ isn’t being connected back to the User’s profile.
      Facebook Like button and social widgets (Meta Platforms Ireland Limited)
      The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Meta Platforms Ireland Limited
      Personal Data processed: Trackers and Usage Data.
      Place of processing: Ireland – Privacy Policy.
      Storage duration:
      • _fbp: 3 months

    Measurement

    petfooddepot.ie/ uses Trackers to measure traffic and analyse User behaviour to improve the Service.

    • Analytics
      The services contained in this section enable the Owner to monitor and analyse web traffic and can be used to keep track of User behaviour.
      Google Analytics (Google Ireland Limited)
      Google Analytics is a web analysis service provided by Google Ireland Limited (“Google”). Google utilises the Data collected to track and examine the use of petfooddepot.ie/, to prepare reports on its activities and share them with other Google services.
      Google may use the Data collected to contextualise and personalise the ads of its own advertising network.
      Personal Data processed: Trackers and Usage Data.
      Place of processing: Ireland – Privacy PolicyOpt Out.
      Storage duration:
      • AMP_TOKEN: 1 hour
      • _ga: 2 years
      • _gac*: 3 months
      • _gat: 1 minute
      • _gid: 1 day
    • Google Ads conversion tracking (Google Ireland Limited)
      Google Ads conversion tracking is an analytics service provided by Google Ireland Limited that connects data from the Google Ads advertising network with actions performed on petfooddepot.ie/.
      Personal Data processed: Trackers and Usage Data.
      Place of processing: Ireland – Privacy Policy.
      Storage duration:
      • IDE: 2 years
      • test_cookie: 15 minutes
    • Google Analytics 4 (Google Ireland Limited)
      Google Analytics 4 is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of petfooddepot.ie/, to prepare reports on its activities and share them with other Google services.
      Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
      In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.
      Personal Data processed: browser information, city, device information, latitude (of city), longitude (of city), number of Users, session statistics, Trackers and Usage Data.
      Place of processing: Ireland – Privacy PolicyOpt Out.
      Storage duration:
      • _ga: 2 years
      • _ga_*: 2 years
    • Wordpress Stats (Aut O’Mattic A8C Ireland Ltd.)
      Wordpress Stats is an analytics service provided by Aut O’Mattic A8C Ireland Ltd.
      Personal Data processed: Trackers and Usage Data.
      Place of processing: Ireland – Privacy Policy.
      Storage duration:
      • tk_tc: duration of the session
    • Facebook Ads conversion tracking (Facebook pixel) (Meta Platforms Ireland Limited)
      Facebook Ads conversion tracking (Facebook pixel) is an analytics service provided by Meta Platforms Ireland Limited that connects data from the Meta advertising network with actions performed on petfooddepot.ie/. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network.
      Personal Data processed: Trackers and Usage Data.
      Place of processing: Ireland – Privacy Policy.
      Storage duration:
      • _fbp: 3 months
      • fr: 3 months
    • Meta Events Manager (Meta Platforms Ireland Limited)
      Meta Events Manager is an analytics service provided by Meta Platforms Ireland Limited. By integrating the Meta pixel, Meta Events Manager can give the Owner insights into the traffic and interactions on petfooddepot.ie/.
      Personal Data processed: Trackers and Usage Data.
      Place of processing: Ireland – Privacy Policy.
      Storage duration:
      • _fbp: 3 months
    • Anonymised analytics services
      The services contained in this section allow the Owner, through the use of third-party Trackers, to collect and manage analytics in an anonymised form.
      Google Analytics with anonymised IP (Google Ireland Limited)
      Google Analytics is a web analysis service provided by Google Ireland Limited (“Google”). Google utilises the Data collected to track and examine the use of petfooddepot.ie/, to prepare reports on its activities and share them with other Google services.
      Google may use the Data collected to contextualise and personalise the ads of its own advertising network.
      This integration of Google Analytics anonymises your IP address. It works by shortening Users' IP addresses within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be sent to a Google server and shortened within the US.
      Personal Data processed: Trackers and Usage Data.
      Place of processing: Ireland – Privacy PolicyOpt Out.
      Storage duration:
      • AMP_TOKEN: 1 hour
      • _ga: 2 years
      • _gac*: 3 months
      • _gat: 1 minute
      • _gid: 1 day
  • Content performance and features testing (A/B testing)
    The services contained in this section allow the Owner to track and analyse the User response concerning web traffic or behaviour regarding changes to the structure, text or any other component of petfooddepot.ie/.
    Google Optimize 360 (Google Ireland Limited)
    Google Optimize 360 is an A/B testing service provided by Google Ireland Limited ("Google"). This service allows the Owner to target groups of Users on the base of their past use of petfooddepot.ie/. Users that opt-out of tracking by Google Analytics will not be included in experiments created in Google Optimize 360. Google may use Personal Data to contextualise and personalise the ads of its own advertising network.
    Personal Data processed: Trackers and Usage Data.
    Place of processing: Ireland – Privacy Policy.
    Storage duration:
    • _gaexp: 3 months
    • _opt_awcid: 1 day
    • _opt_awgid: 1 day
    • _opt_awkid: 1 day
    • _opt_awmid: 1 day
    • _opt_expid: 10 seconds
    • _opt_utmc: 1 day
  • Google Optimize (Google Ireland Limited)
    Google Optimize is an A/B testing service provided by Google Ireland Limited ("Google"). Google may use Personal Data to contextualise and personalise the ads of its own advertising network.
    Personal Data processed: Trackers and Usage Data.
    Place of processing: Ireland – Privacy Policy.
    Storage duration:
    • _gaexp: 3 months
    • _opt_awcid: 1 day
    • _opt_awgid: 1 day
    • _opt_awkid: 1 day
    • _opt_awmid: 1 day
    • _opt_expid: 10 seconds
    • _opt_utmc: 1 day
  • Heat mapping and session recording
    Heat mapping services are used to display the areas of petfooddepot.ie/ that Users interact with most frequently. This shows where the points of interest are. These services make it possible to monitor and analyse web traffic and keep track of User behaviour.
    Some of these services may record sessions and make them available for later visual playback.
    Crazy Egg (Crazyegg)
    Crazy Egg is a heat mapping service provided by Crazy Egg, Inc.
    Personal Data processed: Trackers and Usage Data.
    Place of processing: United States – Privacy Policy.
  • Managing data collection and online surveys
    This type of service allows petfooddepot.ie/ to manage the creation, deployment, administration, distribution and analysis of online forms and surveys in order to collect, save and reuse Data from any responding Users.
    The Personal Data collected depend on the information asked and provided by the Users in the corresponding online form.
    These services may be integrated with a wide range of third-party services to enable the Owner to take subsequent steps with the Data processed - e.g. managing contacts, sending messages, analytics, advertising and payment processing.
    Klaviyo Forms (Klaviyo Inc.)
    Klaviyo Forms is a form builder and data collection platform provided by Klaviyo Inc. To take advantage of the service provided by Klaviyo, the Owner typically shares information about (purchasing) Users, such as for example contact details and shopping histories. Check the indication at “Personal Data processed“ below for an explanation of the extent of the sharing.
    Personal Data processed: city, company name, country, Data communicated while using the service, date of birth, email address, first name, gender, last name, phone number, physical address, purchase history, Trackers and Usage Data.
    Place of processing: United States – Privacy Policy.
    Storage duration:
    • __kla_id: 2 years
  • Google Forms (Google Ireland Limited)
    Google Forms is a form builder and data collection platform provided by Google Ireland Limited.
    Personal Data processed: answers to questions, city, contact info, country, Data communicated while using the service, date of birth, email address, first name, last name, phone number, physical address, Trackers, Usage Data, workplace and ZIP/Postal code.
    Place of processing: Ireland – Privacy Policy.
  • Marketing

    petfooddepot.ie/ uses Trackers to deliver personalised marketing content based on User behaviour and to operate, serve and track ads.

    • Advertising
      This type of service allows User Data to be utilised for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on petfooddepot.ie/, possibly based on User interests.
      This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
      Some of the services listed below may use Trackers to identify Users or they may use the behavioural retargeting technique, i.e. displaying ads tailored to the User’s interests and behaviour, including those detected outside petfooddepot.ie/. For more information, please check the privacy policies of the relevant services.
      Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.
      Google Ad Manager (Google Ireland Limited)
      Google Ad Manager is an advertising service provided by Google Ireland Limited that allows the Owner to run advertising campaigns in conjunction with external advertising networks that the Owner, unless otherwise specified in this document, has no direct relationship with.
      In order to understand Google's use of Data, consult Google's partner policy.
      This service uses the “DoubleClick” Cookie, which tracks use of petfooddepot.ie/ and User behaviour concerning ads, products and services offered.   Users may decide to disable all the DoubleClick Cookies by going to: Google Ad Settings.
      Personal Data processed: Trackers and Usage Data.
      Place of processing: Ireland – Privacy Policy.
      Storage duration:
    • AID: 2 years
    • ANID: 2 years
    • Conversion: 3 months
    • DSID: 14 days
    • FCNEC: 1 year
    • FLC: 10 seconds
    • FPAU: 3 months
    • FPGCLAW: 3 months
    • FPGCLDC: 3 months
    • FPGCLGB: 3 months
    • IDE: 2 years
    • NID: 6 months
    • RUL: 1 year
    • TAID: 14 days
    • __gads: 2 years
    • __gsas: 2 years
    • _gac_: 3 months
    • _gac_gb_: 3 months
    • _gcl_au: 3 months
    • _gcl_aw: 3 months
    • _gcl_dc: 3 months
    • _gcl_gb: 3 months
    • _gcl_gf: 3 months
    • _gcl_ha: 3 months
    • id: 2 years
    • test_cookie: 15 minutes
  • Jetpack (Jetpack Digital LLC)
    Jetpack is an advertising service provided by Jetpack Digital LLC.
    Personal Data processed: Trackers and Usage Data.
    Place of processing: United States – Privacy PolicyOpt out.
    Storage duration:
    • JP:*: indefinite
  • Sendmode
    SMS Marketing
    Google Ads Similar audiences (Google Ireland Limited)
    Similar audiences is an advertising and behavioural targeting service provided by Google Ireland Limited that uses Data from Google Ads Remarketing in order to display ads to Users with similar behaviour to Users who are already on the remarketing list due to their past use of petfooddepot.ie/.
    On the basis of this Data, personalised ads will be shown to Users suggested by Google Ads Similar audiences. Users who don't want to be included in Similar audiences can opt out and disable the use of advertising Trackers by going to: Google Ad Settings. In order to understand Google's use of Data, consult Google's partner policy.
    Personal Data processed: Trackers and Usage Data.
    Place of processing: Ireland – Privacy PolicyOpt Out.
    Storage duration:
    • AID: 2 years
    • ANID: 2 years
    • Conversion: 3 months
    • DSID: 14 days
    • FCNEC: 1 year
    • FLC: 10 seconds
    • FPAU: 3 months
    • FPGCLAW: 3 months
    • FPGCLDC: 3 months
    • FPGCLGB: 3 months
    • IDE: 2 years
    • NID: 6 months
    • RUL: 1 year
    • TAID: 14 days
    • __gads: 2 years
    • __gsas: 2 years
    • _gac_: 3 months
    • _gac_gb_: 3 months
    • _gcl_au: 3 months
    • _gcl_aw: 3 months
    • _gcl_dc: 3 months
    • _gcl_gb: 3 months
    • _gcl_gf: 3 months
    • _gcl_ha: 3 months
    • id: 2 years
    • test_cookie: 15 minutes
  • Google Campaign Manager 360 (Google Ireland Limited)
    Google Campaign Manager 360 is an advertising service provided by Google Ireland Limited that allows the Owner to run advertising campaigns in conjunction with external advertising networks that the Owner, unless otherwise specified in this document, has no direct relationship with. Google Campaign Manager 360 also allows the Owner to measure the campaign's performance, to set up placements, ads, and creatives, and to verify tag implementations (such as errors in the ad's formatting). petfooddepot.ie/ is collecting and transmitting Data from the User through Google Campaign Manager 360 to media buyers bidding to purchase its inventory. These buyers may collect and store such Data and use such Data for retargeting or other advertising purposes. Users may decide to disable all the ad personalization Trackers by going to: Google Ad Settings. In order to understand Google's use of Data, consult Google's partner policy.
    Personal Data processed: geographic position, Trackers and Usage Data.
    Place of processing: Ireland – Privacy Policy.
    Storage duration:
    • AID: 2 years
    • ANID: 2 years
    • Conversion: 3 months
    • DSID: 14 days
    • FCNEC: 1 year
    • FLC: 10 seconds
    • FPAU: 3 months
    • FPGCLAW: 3 months
    • FPGCLDC: 3 months
    • FPGCLGB: 3 months
    • IDE: 2 years
    • NID: 6 months
    • RUL: 1 year
    • TAID: 14 days
    • __gads: 2 years
    • __gsas: 2 years
    • _gac_: 3 months
    • _gac_gb_: 3 months
    • _gcl_au: 3 months
    • _gcl_aw: 3 months
    • _gcl_dc: 3 months
    • _gcl_gb: 3 months
    • _gcl_gf: 3 months
    • _gcl_ha: 3 months
    • id: 2 years
    • test_cookie: 15 minutes
  • Cavai (Cavai AS & UK )
    Cavai is an advertising service provided by Cavai AS & UK .
    Personal Data processed: Trackers and Usage Data.
    Place of processing: Norway – Privacy Policy.
    Avalanche (Velocity Made Good LLC)
    Avalanche is an advertising service provided by Velocity Made Good LLC.
    Personal Data processed: Trackers and Usage Data.
    Place of processing: United States – Privacy Policy.
    Havas Media (Havas Media (Artemis Alliance S.L.U.))
    Havas Media is an advertising service provided by Havas Media (Artemis Alliance S.L.U.).
    Personal Data processed: Trackers and Usage Data.
    Place of processing: European Union – Privacy PolicyOpt out.
  • Managing contacts and sending messages
    This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
    These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.
    Klaviyo (Klaviyo Inc.)
    Klaviyo is an email address management and message sending service provided by Klaviyo Inc. To take advantage of the service provided by Klaviyo, the Owner typically shares information about (purchasing) Users, such as for example contact details and shopping histories. Check the indication at “Personal Data processed“ below for an explanation of the extent of the sharing.
    Personal Data processed: country, date of birth, email address, first name, gender, last name, phone number, physical address, purchase history, Trackers, Usage Data and various types of Data.
    Place of processing: United States – Privacy PolicyOpt out.
    Storage duration:
    • __kla_id: 2 years
  • Remarketing and behavioural targeting
    This type of service allows petfooddepot.ie/ and its partners to inform, optimise and serve advertising based on past use of petfooddepot.ie/ by the User.
    This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioural targeting activity.
    Some services offer a remarketing option based on email address lists.
    Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.
    Klaviyo segmentation and social advertising (Klaviyo Inc.)
    Klaviyo segmentation and social advertising is a remarketing and behavioural targeting service provided by Klaviyo Inc. Klaviyo segmentation and social advertising makes use of tracking technologies to monitor User behaviour. This Data is then used to personalise the User's experience and to provide targeted advertising. Klaviyo segmentation and social advertising may also connect the collected Data with other networks, including advertising networks, and enable these parties to track and target the User. The Owner, unless otherwise specified in this document, has no direct relationship with the third parties that Klaviyo segmentation and social advertising may be including. To take advantage of the service provided by Klaviyo, the Owner typically shares information about (purchasing) Users, such as for example contact details and shopping histories. Check the indication at “Personal Data processed“ below for an explanation of the extent of the sharing.
    Personal Data processed: device information, email address, purchase history, Trackers and Usage Data.
    Place of processing: United States – Privacy PolicyOpt out.
    Storage duration:
    • __kla_id: 2 years
  • Google Ads Remarketing (Google Ireland Limited)
    Google Ads Remarketing is a remarketing and behavioural targeting service provided by Google Ireland Limited that connects the activity of petfooddepot.ie/ with the Google Ads advertising network and the DoubleClick Cookie. In order to understand Google's use of Data, consult Google's partner policy. Users can opt out of Google's use of Trackers for ads personalisation by visiting Google's Ads Settings.
    Personal Data processed: Trackers and Usage Data.
    Place of processing: Ireland – Privacy PolicyOpt Out.
    Storage duration:
    • AID: 2 years
    • ANID: 2 years
    • Conversion: 3 months
    • DSID: 14 days
    • FCNEC: 1 year
    • FLC: 10 seconds
    • FPAU: 3 months
    • FPGCLAW: 3 months
    • FPGCLDC: 3 months
    • FPGCLGB: 3 months
    • IDE: 2 years
    • NID: 6 months
    • RUL: 1 year
    • TAID: 14 days
    • __gads: 2 years
    • __gsas: 2 years
    • _gac_: 3 months
    • _gac_gb_: 3 months
    • _gcl_au: 3 months
    • _gcl_aw: 3 months
    • _gcl_dc: 3 months
    • _gcl_gb: 3 months
    • _gcl_gf: 3 months
    • _gcl_ha: 3 months
    • id: 2 years
    • test_cookie: 15 minutes

    Activities that do not fit the above categorisations

    • Salesfire
      Website Advertising & Analytics

    How to manage preferences and provide or withdraw consent

    There are various ways to manage Tracker related preferences and to provide and withdraw consent, where relevant:

    Users can manage preferences related to Trackers from directly within their own device settings, for example, by preventing the use or storage of Trackers.

    Additionally, whenever the use of Trackers is based on consent, Users can provide or withdraw such consent by setting their preferences within the cookie notice or by updating such preferences accordingly via the relevant consent-preferences privacy widget, if available.

    It is also possible, via relevant browser or device features, to delete previously stored Trackers, including those used to remember the User’s initial consent preferences.

    Other Trackers in the browser’s local memory may be cleared by deleting the browsing history.

    With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.

    Locating Tracker Settings

    Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:

    Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).

    How to opt out of interest-based advertising

    Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU and UK), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

    The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

    Consequences of denying the use of Trackers

    Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help petfooddepot.ie/ to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.

    Owner and Data Controller

    Horkans Pet Food Depot Ltd,

    Address:
    Horkans Logistics Centre
    Summerhill Business Park
    Crannagh More
    Summerhill
    Athlone
    Co.Roscommon
    Ireland
    N37 F6C1

    Owner contact email: orders@petfooddepot.ie

    Since the use of third-party Trackers through petfooddepot.ie/ cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.

    Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by petfooddepot.ie/.

    Definitions and legal references

    Personal Data (or Data)

    Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

    Usage Data

    Information collected automatically through petfooddepot.ie/ (or third-party services employed in petfooddepot.ie/), which can include: the IP addresses or domain names of the computers utilised by the Users who use petfooddepot.ie/, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilised to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilised by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.

    User

    The individual using petfooddepot.ie/ who, unless otherwise specified, coincides with the Data Subject.

    Data Subject

    The natural person to whom the Personal Data refers.

    Data Processor (or Processor)

    The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

    Data Controller (or Owner)

    The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of petfooddepot.ie/. The Data Controller, unless otherwise specified, is the Owner of petfooddepot.ie/.

    petfooddepot.ie/ (or this Application)

    The means by which the Personal Data of the User is collected and processed.

    Service

    The service provided by petfooddepot.ie/ as described in the relative terms (if available) and on this site/application.

    European Union (or EU)

    Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

    Cookie

    Cookies are Trackers consisting of small sets of data stored in the User's browser.

    Tracker

    Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.

    Legal information

    This privacy policy relates solely to petfooddepot.ie/, if not stated otherwise within this document.

    Latest update: 21 September 2023